The 4th of July is a top holiday in the United States of America, with friends and family celebrating the country's Independence Day in parades, staycations, and bbq cookouts. For ecommerce businesses, this presents a unique opportunity to connect with customers and boost revenue.
With SMS marketing, you can create targeted campaigns that drive engagement and sales during the holiday period. So in this guide, we'll share some tips for boosting revenue with SMS marketing during the 4th of July, including ways to personalize messages, offer exclusive deals, and leverage automation to streamline campaigns.
Whether you own a small business owner or work as a marketing professional, these ideas and tips will help you maximize this July event and drive growth for your business.
Why you should engage in 4th of July SMS marketing
4th of July marketing is a highly effective way for ecommerce brands to engage with customers, drive sales, and build brand loyalty during a significant holiday. By leveraging various channels and strategies, like email marketing campaigns, social media posts — and SMS marketing, ecommerce brands can maximize this important holiday and achieve long-term growth and profitability.
Here are specific benefits of engaging in 4th of July SMS marketing:
Increased consumer spending: The 4th of July is a major spending holiday in the United States, with consumers expected to spend billions on food, beverages, decorations, and other items. By engaging in 4th of July marketing, ecommerce brands can capitalize on this increased consumer spending and boost revenue during the holiday period.
Solid emotional connection: For many Americans, the 4th of July is a time for celebrating patriotism, freedom, and community. By incorporating these themes into their marketing campaigns, ecommerce brands can create a solid emotional connection with customers and build brand loyalty over time.
Opportunity for creative campaigns: The 4th of July presents many opportunities for creative marketing campaigns, from themed product bundles to social media contests and giveaways. Creating unique and engaging campaigns allows ecommerce brands to stand out from competitors and capture consumer attention.
Boost brand awareness: By participating in 4th of July marketing, ecommerce brands can increase their visibility and boost brand awareness among potential customers. This visibility and brand awareness can lead to increased traffic to their website and online store and improved search engine ranking.
July 7th 4th SMS marketing ideas for ecommerce brands
July 4th is the perfect day for businesses to gain customers' attention and boost sales significantly – people will be in a festive spirit and very likely interested in purchasing items for the celebration. Add one or more of the following 4th of July marketing ideas to your content calendar to increase brand visibility, attract new customers, and boost sales.
1. Offer patriotic discounts
Offering discounts in the spirit of patriotism is an excellent way to attract shoppers and drive sales during the 4th of July. For example, an ecommerce store could send customers texts offering a 15% discount on all red, white, and blue dresses.
2. Host a 4th of July sale
A sale during this July holiday is an effective way to capture consumer attention and increase purchases. An online retailer could host a "Stars & Stripes Independence Day Sale" with deals on popular products like grills, patio furniture, and pool accessories.
3. Create themed bundles
Creating themed product bundles can entice shoppers to purchase multiple items and increase the average order value. For example, a fashion retailer could create and promote a "Summer Essentials Package" that includes a swimsuit, sunglasses, and a beach towel. The brand could also create a unique t-shirt line with patriotic words like "made in the USA."
4. Personalize messages
Personalizing messages to include the recipient's name or location can make marketing messages more impactful. For example, an SMS campaign with personalized text like "Happy 4th of July, [name]! Celebrate the holiday in [city]" is more likely to convert than a generic "Happy 4th of July!" message.
5. Pair SMS campaigns with social media promotion
Social media apps like Facebook and Instagram are excellent channels for engaging with customers and promoting holiday sales. A clothing brand could run a patriotic-themed Instagram contest with a prize giveaway for the best-dressed 4th of July outfit and send texts to customers, prompting them to participate.
6. Support a charitable cause
Supporting a charitable cause aligns your brand with a positive social impact and increases customer loyalty. So if you send texts announcing that you'll donate a percentage of 4th of July sales to a charity supporting veterans' causes, customers get a compelling reason to purchase.
7. Leverage promotional videos
A video is a creative way to engage customers, showcase products, and build brand awareness. With 4th of July-themed videos, ecommerce, and retail brands can feature their products, highlight promotions or sales, or showcase customer stories emotionally and visually engagingly.
For example, a clothing retailer could create a video featuring models wearing patriotic-themed outfits, while a home goods store could make a video showcasing its 4th of July-themed decor. Or, a pet supplies retailer could create a video featuring products, like American flag-themed dog collars and leashes, and footage of pets enjoying the holiday with their families.
The videos could then be shared via SMS and on social media, along with CTAs for customers to visit their website and buy items of their choice. Brands can also leverage paid advertising to reach a broader audience and drive more views and engagement.
July 4th SMS messaging templates
Are you looking for inspiration for your 4th of July SMS marketing messages? Look no further! We have compiled three effective templates that you can use to connect with customers, get them into the patriotic spirit, and drive sales with your 4th of July marketing campaign.
From holiday promotions to reminder marketing and personalized messages, these templates will help your business make the most of this important holiday and achieve long-term growth and profitability.
Holiday Promotion Template: Hi [First Name], Happy 4th of July! Celebrate with us and get 20% off your entire purchase. Use code JULY15 at checkout. Shop now at [Store URL].
Reminder Template: Don't forget to gear up for your 4th of July celebration! Get all the party essentials you need at [Store Name] before it's too late. Shop now at [Store URL] and enjoy free shipping on orders over $50.
Personalized Template: Hey [First Name], we hope you have a fantastic Independence Day! As our valued customer, we want to show our appreciation by offering you a special 4th of July coupon. Use code FREEDOM20 for 20% off your next purchase. Visit [Store URL] to shop now!
Check out our template library to find other exciting SMS samples for your marketing campaigns!
Boost your 4th of July marketing results with Emotive
Fourth of July is a relevant holiday for ecommerce brands because it allows them to engage with customers and convince them to buy. By implementing effective SMS marketing strategies, businesses can make the most of this significant holiday and achieve long-term growth and profitability.
Want to boost your 4th of July marketing results? Try Emotive, a custom-built SMS marketing and attribution software. With Emotive, businesses can create targeted campaigns that deliver personalized messages, track ROI, and optimize conversions. We also offer end-to-end strategy and implementation so you can outsource your SMS marketing to our in-house experts.
Use Emotive to connect with customers emotionally, build brand loyalty, and achieve stellar marketing results.