The Emotive Podcast Series

Excited to bring you an engaging conversation with Kostas McDade and Andrew Bleiman from Tractive in this episode. We dive deep into the fascinating world of pet tech and explore how Tractive has strategically positioned itself within a niche market. Andrew, Tractive's EVP for North America, shares the compelling story of taking a European pet tech brand into the North American market and the unique challenges they faced along the way.

We discuss everything from leveraging SMS marketing to boost customer acquisition and retention to the importance of creative localization and multi-channel strategies, including the surprising impact of linear TV. Andrew also reveals how Tractive differentiates itself in a highly competitive space by focusing on exceptional customer experience and innovative partnerships.

Whether you're a marketer or an eCommerce founder, this episode is packed with actionable insights to help you scale your business and stand out from the crowd. Don’t miss it today.

How do you balance growth while staying true to your mission?

Hear from Avantha Arachchi, A-Frame Brands' COO, as she discusses the power of diversity and innovation with our VP of Growth, Kostas McDade. In this episode, Avantha shares how A-Frame is making a difference by addressing the unique needs of diverse communities.

We talk about the challenges of retail today, the power of celebrity-backed brands, and the importance of diversity in creating products that truly matter. Learn how they balance growth with staying true to their mission.

This episode is packed with great insights on scaling a business, building trust with consumers, and the future of retail. Don't miss this inspiring conversation.

What does the future of onsite customer interaction look like for eCommerce businesses?

Join us on this latest episode, where Kostas McDade and Zach Wise discuss the transformative world of SMS marketing, customer experience, and onsite personalization with Erik Christiansen, CEO of Justuno. Whether you're scaling from $1M to $10M or enhancing your site's conversion rates, his insights are invaluable.

Give us a listen today, learn some actionable tips, and hear compelling stories from Erik's entrepreneurial journey that could revolutionize your business strategies and enhance your understanding of today's eCommerce challenges and opportunities.

How can we scale the creator economy to benefit both brands and creators? 💪

Join Kostas McDade, VP of Growth at Emotive, our co-founder Zach Wise, and Flagship’s Head of Brand Growth, Parker Burr as they delve into Flagship, a groundbreaking platform that's making big waves for both brands and creators.

In this podcast, they discuss the innovative solutions for accessing the creator economy, the challenges and triumphs of developing technology that connects brands with influential creators, and the future trends in digital marketing that could change how eCommerce businesses scale.

Packed with real-life stories and actionable insights, this episode is for anyone looking to make a sustainable impact in the world of marketing.

Catch all the details by listening to the full episode.

How do you build and scale a brand that continuously earns consumer trust?

Tune into this latest Emotive Podcast episode hosted by Kostas and Zach as they chat with JR Hernandez, Head of Marketing at NuOrganic, to explore the intricacies of building and scaling DTC eCommerce businesses.

In this episode, JR shares the innovative and practical strategies propelling NuOrganic, an incubator brand of Expand Global. It highlights their unique approach to integrating R&D, marketing, and manufacturing to revolutionize in the skincare industry.

Get to know how social platforms drive viral success and how leveraging authenticity can deepen consumer trust.

In our special segment, we also confront some bold marketing opinions that challenge conventional wisdom, offering fresh perspectives essential for any digital marketer today.

Listen to the full episode and learn how you can scale your brand from $1M to $10M or from zero to one, while continuously earning your customers' trust.

In this Emotive Podcast episode, Kostas McDade and Zach Wise sit down with Matt Anderson and Trevor Larson, the dynamic duo continuing the legacy of SAMi Alert, an innovative sleep activity monitor that has gone from a personal project to a global lifesaver.

In this episode, we peel back the layers to reveal the core of SAMi, tracing its path from the early days to its role today as a lifeline for families around the world.

This episode isn’t just about business. It’s about how personal experiences can ignite innovation, the strength found in community, and navigating the intricate dance between healthcare and technology to deliver a reliable, accessible product that connects deeply with those it aims to serve.

For anyone interested in startups, technology, or stories that touch the heart and open the mind, this conversation with Matt and Trevor offers a unique glimpse into how personal challenges can inspire solutions with a global impact.

Give this a listen so you can discover how Sami Alert's mission-driven vision is making a difference.

"Why does signal loss even matter to ecommerce brands? Why can't we just run our campaigns and let Meta figure it out?" 🤔

Explore the answers in our latest Emotive Podcast episode, 'Navigating Signal Loss,' where hosts Kostas McDade and Zach Wise, along with guest Nirish Parsad from Tinuiti, dive deep into the challenges and strategies around signal loss, privacy changes, and the ad tech revolution.

Uncover the critical insights every marketer needs in an era where understanding your digital footprint is not just optional, but essential. Don't let your brand get left behind. Tune in now to master the art of navigating through the cookieless era.

Join us at Emotive as we sit down with Mike Rossi, CEO of Smile.io, to discuss the strategic shifts, challenges, and innovations that supercharged Smile's growth.

But that's not all—don't miss our 'Like, Super Like, and Super Duper Like' special segment where we get rapid-fire insights on e-commerce tools and platforms, shedding light on what's hot and what's essential for scaling your business today.

Whether you're an e-commerce entrepreneur, a marketer on the lookout for growth hacks, or simply just a fan of success stories, this episode is jam-packed with insights on leveraging loyalty programs, transitioning from agency to product, and the role of AI in the future of e-commerce.

Tune in to get insights on how to fuel your brand's journey from $1M to $10M.

In this podcast episode, we unwrap another roller-coaster journey of building a brand from scratch.

From the hustle of turning personal challenges into a thriving business with BeauGen's Tu-Hien Le, to navigating the wild world of digital marketing, and even sending a bold email to Jeff Bezos that actually received a response!

We're spilling the tea on startup horror stories, big wins, and the relentless drive required to succeed in the startup scene.

Don't miss out on learning how a simple email can save your business, why your first product might embarrass you, and how female founders are reshaping the industry.

Tune in to get inspired, and let's crush those entrepreneurial dreams together at Emotive.

Dive into the world of innovative branding, humor-infused marketing, and entrepreneurial grit with our latest podcast episode, featuring Trevor Zacny, co-founder of SHITI Coolers.

Join us at Emotive, as we unravel the remarkable journey of SHITI Coolers—from a humorous idea scribbled on a napkin to a thriving e-commerce business.

Listen as Trevor, one of the creative forces behind SHITI Coolers, shares invaluable insights on navigating business growth, embracing challenges, and harnessing the power of community and humor in branding.

Don't miss this unique blend of laughter, lessons, and entrepreneurial spirit. Plus, enjoy a special 15% discount on SHITI beers.

In this episode, we’re covering everything from early Black Friday tactics to the nuances of SMS marketing and the importance of list building.

Discover:

• How early campaign launches led to record Q4 results

• The evolving dynamics of Valentine’s Day marketing

• Personalization strategies in SMS and email marketing

• Engaging discussions on ‘Two Truths and a Lie’ with surprising e-commerce stats

Whether you’re scaling your brand or just passionate about marketing, this episode is packed with actionable strategies and thought-provoking discussions.

Join Kostas McDade, Emotive’s VP of Growth, and Zach Wise, Emotive’s Co-founder, along with marketing agency leaders Kyle Spinola and Danielle Hixenbaugh, for an exhilarating dive into e-commerce marketing.

Ever wondered how a simple sock business turned into a global sensation?

Tune in to this podcast with Harrison Hall from Rock ’Em Socks as he shares their amazing story from starting in a garage to dominating the sock world.

Discover how Rock ’Em Socks mastered the art of staying ahead in the ever-changing digital landscape, from leveraging SMS marketing to adapting to privacy changes like iOS14. Learn about their unique approach to product launches, customer segmentation, and the secrets behind their successful partnerships making them one of the largest sock stores in the world today.

Ready for more valuable insights?

In this episode, Ryan Dunlop discusses his transition from the corporate world to founding Love Sweat Fitness, a brand with a mission-driven approach. The episode offers insights into cultivating a community that resonates deeply with your brand.

Learn about the keys to the success of Love Sweat Fitness, including understanding customer needs and creating innovative products that transform health and wellness into an enjoyable journey. This episode is essential listening for entrepreneurs, marketing enthusiasts, or anyone interested in fostering impactful connections while also focusing on integrating digital marketing strategies with the development of a dynamic community in the competitive ecommerce landscape.

Listen to Zach Wise and Kostas McDade from Emotive as they engage in a frank discussion with Ryan Dunlop, co-founder of Love Sweat Fitness.

Get ready to unlock the secrets of profitability in the whirlwind of Black Friday and Cyber Monday (BFCM)!

Tune in to our latest Emotive Podcast episode titled 'Profitability for BFCM - The Prospecting vs. Remarketing Argument'. Join Ben Bolognini, Vice President of Marketing at EmazingGroup, Kostas McDade, VP of Growth at Emotive, and Zach Wise, Co-founder and Chief Product Officer at Emotive, as they discuss tactics that define success in the intense BFCM period.

Discover the fine balance between prospecting for new customers and remarketing to existing ones, and learn how these strategies impact your bottom line. Whether you're a seasoned marketer or new to the ecommerce game, this episode is packed with insights and lively discussions that will equip you with the strategies you need to maximize profits in the most competitive time of the year.

Don't miss out on these invaluable lessons in profitability – your guide to navigating BFCM is just a play button away! 🌟

The impending phase-out of third-party cookies by tech giants, AKA the cookie apocalypse, poses significant challenges to the entire online marketing ecosystem. These cookies, which have historically been instrumental in tracking users effectively and serving tailored ads, are set to become obsolete, raising concerns for marketers and entrepreneurs.

In this episode, Emotive emphasizes the need to grasp the evolving dynamics and its significant implications for ecommerce businesses. Tune in to discover actionable solutions tailored for today's ecommerce challenges.