Text messaging has revolutionized the way businesses interact with their customers. It’s a fast, efficient, cost-effective way to keep customers updated and engaged. But it goes beyond simple notifications.
You can alienate your customers if you aren’t careful with your SMS marketing campaigns and messaging. An SMS keyword lets them opt-in to SMS messaging, engaging your customers on their terms—and building up your subscriber list.
SMS keywords are single words that allow customers to easily text a business, frequently accessing specific information or receiving offers. Customers can unsubscribe to text message marketing at any time. But because they need to take the first step, they are more likely to be interested in the company’s products and services.
In this guide, we’ll look at why you should use SMS keywords and how to use them to drive success for your business. We’ll also cover best practices for creating SMS keywords and their benefits.
Benefits of using SMS Keywords in your business
Using SMS keywords can be a powerful way to drive success for your business.
Here are just some of the benefits they offer:
Increased engagement: SMS keywords make it easy for customers to engage with your business, leading to greater brand awareness and loyalty. Customers can quickly sign up for text alerts or discounts or access product information with a single keyword.
Improved data collection: SMS keywords make it simple to collect customer data, such as names, emails, and preferences. This can help you create targeted campaigns based on your customer’s interests and increase conversions.
Increased sales: Using SMS keywords for discounts or promotions can improve sales and drive more customers to your business. Build growth for your business by swiftly responding to customer behavior, and use autoresponders to capture leads without increasing your work hours.
Convenience for customers: SMS keywords allow customers to quickly access the information they need without calling or searching online. This makes it easier for them to do business with you and encourages repeat customers.
And SMS keywords don’t just make connecting convenient. You can send messages to new customers about anything relevant to your products and services and have them immediately sent to their mobile devices. When you use keywords, you build your contact list—an incredible marketing tool.
How to set up an effective SMS Keyword campaign
You don’t get to live on your customer’s mobile phone without gaining some trust.
Creating an effective SMS keyword campaign is vital to garnering the above mentioned benefits. You can follow several best practices to create a successful SMS keyword program. This will ensure your customers have a positive experience and keep returning for more.
Set goals: Before creating an SMS keyword campaign, it’s essential to set precise and measurable goals. Ask yourself exactly what you want your keywords to achieve, such as more engagement or an increased open rate.
Choose keywords wisely: Make sure you choose keywords that are easy for customers to remember. Avoid using words that are too long or full of jargon.
Create a landing page: Develop a landing page for each keyword with the relevant information customers need (e.g., discounts, special offers, pricing, product details). Make sure it’s easy to navigate and tailored to your customer base.
Promote your keywords: Once you’ve created your keywords, promoting them to your customers is essential. Utilize email marketing, social media, and other channels to ensure they know the keywords and how to use them.
Monitor performance: To gauge the success of your SMS keyword campaign, monitor its performance carefully. Track response rates, retention, conversions, and other metrics showing you if your goals are being met.
By following these steps and utilizing best practices, you can create an effective SMS keyword strategy for your business. You can drive customer engagement, increase sales, and grow your business with the right keywords and approach.
Best practices for keyword campaigns
Of course, creating a successful SMS keyword campaign requires more than just the right keywords. Here are some additional best practices to keep in mind when developing and managing your campaign:
Automate processes: An effective keyword campaign should be automated as much as possible. An autoresponder will save you time and ensure customers promptly receive the necessary information.
Create separate keywords: To make it easier for customers to remember, create separate keywords for each type of offer or product you promote.
Utilize metrics: Track the performance of your keyword campaigns to understand better what’s working and what isn’t. This will help you adjust your campaigns as needed to maximize conversions.
Test keywords: A/B testing different keywords is essential in creating an effective campaign. Try out a few variations before deciding which ones to use for your campaign.
Personalize offers: When creating offers for your keyword campaigns, tailor the content to each customer’s needs. This will increase engagement and help build relationships with customers.
Get the most out of your text message marketing campaigns by using a marketing platform that allows you to track metrics, customize campaigns and optimize your keywords. With the right tools, you can ensure your customers have a positive experience and keep returning for more.
Manage your SMS Keywords with Emotive SMS
For those looking to manage their SMS keyword campaigns more efficiently, Emotive provides the perfect solution: Emotive SMS.
Here are a few notable benefits of managing your text message program with Emotive:
Automation: Easily automate customer segmentation, message delivery, and data collection processes. Save time when managing your multichannel marketing strategies.
Customization: Create custom campaigns and offers tailored to each customer’s needs with an intuitive drag-and-drop builder. This will help build relationships and increase engagement.
Metrics: Track response rates, conversions, retention, and other metrics associated with your campaigns. Gain valuable and actionable insights to optimize your text keyword strategy.
Support: Enjoy access to top-level customer support and training materials to get the most out of the platform.
If you want to take your SMS keyword campaigns up a notch, look no further than Emotive SMS.