To run a successful eCommerce campaign in 2023, your brand has to stay on top of marketing trends. You need to be able to reach your target audience before your competitors do and entice them to shop with your brand. The goal is to generate quality leads and conversions, but also repeat customers and loyal brand ambassadors.
One marketing strategy you may have overlooked the efficacy of is SMS marketing. In this blog, we'll explore the benefits of SMS marketing for e-commerce and how it can boost your long-term ROI.
What is SMS Marketing?
SMS marketing, also known as text message marketing, is a technique used to promote products or services through text messages. Emotive’s powerful SMS marketing platform offers your business the ability to send bulk SMS messages to target audiences, which can include segments like current customers, potential customers, or subscribers. There are many text marketing vendors and providers, but none of them leverage AI into accurate attribution the way that Emotive does in 2023.
Why SMS Marketing is Great for E-commerce
SMS marketing for businesses is an excellent way to reach customers who prefer to shop on their mobile devices. According to a recent study, 79% of smartphone users have made a purchase online using their mobile devices in the last six months. SMS marketing provides a direct and concise method of advertising discounts, promotions, new products, or other offers to your audience.
SMS Marketing is Convenient
Unlike email marketing, which might be moved to the spam folder or go unnoticed in a crowded inbox, SMS messages are sent directly to a customer's phone and typically result in high engagement rates.
Additionally, SMS marketing software offers a convenient way for customers to interact with your brand. For example, by opting in to receive SMS messages, customers can easily connect with your brand and receive personalized offers directly to their phones. Emotive implements Conversational Text - which is humanized two-way communication - so that customers feel comfortable asking questions, receiving information, and making purchases through SMS.
SMS Marketing is Cost-Effective
One of the best things about SMS marketing is that it is a cost-effective marketing strategy. Text message marketing is less expensive than other advertising channels like television, radio, or print. A typical Emotive SMS campaign will be profitable almost immediately and sustainably. When compared to the low ROI and high competition of other channels, that makes SMS marketing an excellent choice for e-commerce businesses.
Conclusion
Now that you know about the benefits of SMS marketing for e-commerce, it's time to take advantage of this effective marketing technique. With high open rates, easy opt-in process, and low cost, SMS marketing is sure to boost your business' sales.
The best part is that Emotive SMS guarantees 5x ROI during your trial period, and we’ll even give you $100 to demo the platform. We believe SMS marketing should be part of any e-commerce marketer's arsenal. Try it today and watch your sales soar.