1822 Denim saw a 21% conversion rate with Emotive
“Emotive allows us to have more intimate relationships with our customers. And it helps us cut through the noise. For seasonal times that get super crazy like Black Friday, it let us quickly capture our customers’ attention”
About 1822 Denim
We are building a company that values inclusivity, sustainability, and pioneering new ways to break the rules on traditional sizing methods. Founded in 2015, 1822 Denim started with the belief that denim should be made with purpose - good quality, affordable, and kind to our planet.
As industry professionals with many years of fashion and denim experience, we noticed how flawed the denim industry standards are. Historically, the culture has been based on what fashion experts tell you, the customer, what products you should have, what size you should be, and the high price you need to pay to have well-made products.
Our mission is to change the conversation, set an example that we can listen to our customer’s needs and offer her what SHE wants.