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Case Study

Bikini Crush Swimwear saw a 26x ROI with Emotive

Apparel
United States
$126K
in sales
5.75%
conversion rate
26x
ROI

“Texting means getting directly to the customer – with emails you sometimes end up in spam. You’re letting that company into your personal space. If you’re getting texts from a brand, you are a truly interested and serious customer.”

Danielle Montalbano, Owner and CEO of Bikini Crush Swimwear

Challenge

Due to an explosion in demand, Bikini Crush Swimwear had outgrown their previous eCommerce and marketing platforms. They primarily used social media for their marketing efforts, but felt like they were limited by social ads alone.

Solution

Bikini Crush Swimwear started using Emotive for SMS marketing and were impressed by the ROI guarantee. They now run successful text-first promotions and product launch announcements, exclusively for their VIP customers.

Results

In their first six months of using Emotive, Bikini Crush Swimwear drove $126K in sales. They were able to increase their mobile subscriber list, boost conversions, and drive 26x ROI with Emotive.

About Bikini Crush Swimwear

Danielle Marie is a swimwear, beachwear and accessories Guru, designing custom luxury swimwear for over 10 years. She started in New York creating only Bespoke designs for her high end clientele who wanted to stand out against the crowd. Hand making each style one by one. In 2017, she moved to South Florida to expand the company. With this expansion, Danielle was able to create a "quick ship" selection to offer her highly sought after styles to those who did not want custom or a wait time, while keeping her well known custom bespoke experience.

The Bikini Crush team has since expanded and moved into a 3000 square foot studio in Fort Lauderdale. Including a showroom (with a lounge style fitting room) and headquarters, where styles are created in house. We are one of the 3% that still manufacture within the U.S.A. “Our styles are unique using only the finest quality fabrics, embellishments and luxurious details. Each suit is designed in house by our talented team lead pattern maker. New designs take months on end to create, leaving no details unturned. Bikini Crush not only designs using luxury fabrics, but also custom exclusive hardware details to pair perfectly for the glam bikini fashionista. You have seen their high end work on celebrities like Cardi B, Christina Milian, Angelina Pivarnick, Ashanti, Erica Mena and Mel B. Their suits have even been featured in Magazines like People, television shows like Jersey Shore, and news outlets such as TMZ, The Shade Room and more.