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Case Study

MK Socks drove a 65% response rate with Emotive

United States
response rate
click-through rate
in sales

“I’ve built my business on customer service. The fact that customers can get in touch with me anytime, and I can jump in and respond to their texts when I need to, that’s amazing. It truly aligns with my business: Make it personal. Emotive lets me interact with my customers on a more personal level.”

Matthew Boyd, Owner at MK Socks


As a small, family-owned business, MK Socks was looking for ways to grow. They previously worked with an agency to run their email marketing, and failed to see the results they needed using email alone. MK Socks was on the hunt for new and creative ways to reach their target market.


MK Socks started using Emotive’s conversational texting for both SMS marketing and customer service. They were able to reach their target customer base and communicate efficiently via SMS. With Mobile Conversations, the team is now able to respond to customers quickly on the go.


MK Socks joined Emotive in March 2020 and their results blew their previous email marketing efforts out of the water. Of note, they were able to achieve a 65% response rate and a 28% click-through-rate on their product recommendation campaign built with Experiences.

About MK Socks

MK Socks is a family-owned and -operated custom sock company located in North Carolina specializing in licensed, branded, themed, and customizable socks and accessories. With over 45 years of experience in the sock industry, we have been one of the highest rated sellers on eBay since 1999. MK Socks is a trusted source for high-end athletic apparel like TCK Elite, Strideline, Rock Em, Swanq, and Stance socks, high-performance boxers from BN3TH and Stance, sports waistbands, and more.

Looking for customized uniforms and socks for a team or special event? MK Socks provides customizable socks made to order for you. Outfit your team with the works—MK Socks can create custom jerseys or uniforms to match your custom socks! We guarantee the fastest turnarounds, lowest minimums anywhere, and the best communication and customer service! For custom-designed socks made in the USA, MK Trading Company is the industry-leading custom sock company that can help you out.