Prepdeck complemented their email marketing efforts with SMS and achieved a 95X ROI
“I think as a communication channel with the customer, [SMS] just lets them get in touch with us really, really quickly. We all text all the time, right? Why can’t a consumer just text you to get an order status update, or, you know, a pricing update, or ‘Hey, I need to exchange this for a different color?’ We want to get it to the point where it’s that easy to work with us.”
Alexander and his wife shared cooking responsibilities. But when they both got busy, Alexander lost the joy that he had once found in cooking. After some thinking, he realized that by investing effort ahead of time to prep recipes and ingredients, he could execute in the kitchen more efficiently.
Meal planning and cooking prep inspired Alexander and his wife to create new cooking organization tools. And thus, Prepdeck was born. Today, Prepdeck is a direct-to-consumer eCommerce brand that offers a variety of meal prep storage containers and kitchen organizational accessories. The brand’s flagship product is the 3-in-1 Prepdeck (and Prepdeck Plus).