Their support team will literally hold your hand, create automation and train you in anything you want on their platform.
![Pura Vida Logo](/assets/logo-puravida.png)
Pura Vida drives 300% incremental Klaviyo flows using Emotive Attribution
Brands we've worked with
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More Sales From Emails
Pura Vida, a company that sells hand-crafted bracelets and jewelry, looked to achieve more sales from their Klaviyo email marketing flows.
![Graphic for More Sales From Emails](/assets/graphic-puravida-one.png)
Emotive Attribution EdgeTag
Deploy Emotive Attribution to restore customer identity to pre-iOS 14 levels and recapture the returning customers Klaviyo missed due to cookie loss.
![Graphic for Emotive Attribution EdgeTag](/assets/graphic-puravida-two.png)
Audience + Revenue Increase
The A/B test demonstrated just how much cookie loss had impacted Pura Vida’s business. With Blotout, key audiences increased significantly and revenue from email marketing flows doubled.
![Graphic for Audience + Revenue Increase](/assets/graphic-puravida-three.png)
![Image of Deirdre Kelly](/assets/deirdekelly.jpeg)
“Emotive Attribution was so easy to set up and delivered an immediate lift to our event match quality score – over 30% in the first hour. This dramatically improved our ad performance, with better attribution leading to smarter ad optimization. Thanks to Emotive, our ROAS is up 100%.
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