Rock 'Em Socks uses email and sms to re-engage their web site visitors that don’t purchase. However, they started to notice their abandoned cart revenue decline as IOS16.4 rolled out. This was a major issue as a huge portion of their revenue came from retargeting. They immediately started to look at solutions to better understand how to proactively resolve this and bring back their effective retargeting efforts.
After doing research, Harrison, Rock 'Em Socks Head of Marketing, learned that retargeting was becoming less effective due to losing visibility into who is abandoning the website and cart. So, he installed the Emotive 1st Party Pixel and got up and running in just 24 hours in order to bring back their website tracking. They set it up for both of their Email and SMS programs through Klaviyo and Emotive.
In just 2 weeks of installing Emotive Pixel, Rock 'Em Socks identified 3X more abandoned visitors that resulted in an additional $10k in abandoned cart revenue via SMS and Email. They also saw a 9% cart conversion rate over Emotive SMS! Harrison is excited to have this continue running as the longer the pixel is live for the more exponential value it provides over time.
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