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Scroll down to read more about how Rock ‘Em Socks drove $127K+ in just 6 weeks after launching with Emotive Pixel™.
Since then, their Klaviyo and SMS revenue increase by 201%. Same copy. Same triggers. Better data.
201%
Higher Klaviyo & SMS Revenue
$127K
Incremental Revenue in 6 weeks
35%+
Conversion Rate Lift
Challenge
Rock 'Em Socks was hit hard by iOS17 data changes. They use email and sms to re-engage their web site visitors that don’t purchase. However, they started to notice their abandoned cart revenue decline dramatically since iOS was blocking data. This was a major issue as a huge portion of their revenue came from retargeting. They immediately started to look at solutions to better understand how to proactively resolve this and bring back their effective retargeting efforts.
Solution
Harrison, Rock 'Em Socks Head of Marketing, learned that retargeting was becoming less effective due to losing visibility into who is abandoning the website and cart. So, he installed the Emotive 1st Party Pixel and got up and running in just 24 hours in order to bring back their website tracking. They set it up for both of their Email and SMS programs through Klaviyo and Emotive.
Results
In just 6 weeks of installing Emotive Pixel, Rock 'Em Socks identified 3X more abandoned visitors that resulted in an additional $127k+ in broadcast, abandoned cart, and browse abandonment revenue via SMS and Email. They also saw a 35% increase in cart conversion rate over Emotive SMS! Harrison is excited to have this continue running as the longer the pixel is live for the more exponential value it provides over time.
Power Bundle
SMS
+
Pixel
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300%+ Abandoned Carts -
Anonymous Visitors -
CartCapture Identity -
Endless Integrations
300%+ Abandoned Carts
What if you sent 300% more abandoned carts, overnight? That could be an immediate increase in revenue (40% on average).
Anonymous Visitors
Emotive’s lifetime ID recognizes your new and returning customers with incredible accuracy.
CartCapture Identity
You’re missing nearly 40% of all of the visitors and carts that come to your site. Knock it off.
Endless Integrations
We integrate with nearly every ESP, app, and ad tech provider under the sun. If we don’t we'll build it for you.
SUPERCHARGE YOUR GROWTH
Become among the first ecommerce brands to see the power of the Emotive tracking Pixel™.