To compete as an e-commerce brand in 2024, your SMS marketing has to stand out in a sea of generic campaigns. Every consumer is over-offered on a daily basis, so getting their attention is worth every penny you spend - but only if you do it correctly.

Running profitable SMS campaigns can be challenging without leveraging AI and first-party data together. It’s the next step in the cat-and-mouse game that marketing platforms and competitors play to rise to the top of the ranks.

Luckily for you, the team of expert marketers at Emotive has cut through the nonsense to bring you actionable AI SMS tips for e-commerce brands.

Proper Attribution and Segmenting

Proper attribution and segmenting are paramount to improving your SMS ROI. Attribution helps you understand the customer’s journey and determine which touchpoints are most effective.

1. Understanding Attribution:

Use multi-touch attribution models to see how different channels contribute to conversions. This helps allocate your SMS budget more effectively.

2. Effective Segmenting:

Segment your audience based on behavior, demographics, and purchase history. AI can analyze customer data to create precise segments that drive higher engagement. 

3. Benefits of Attribution and Segmenting:

By properly attributing and segmenting, you can tailor messages to specific customer needs, increasing the likelihood of conversion and boosting your SMS ROAS.


Personalization is key to making your SMS campaigns resonate with your audience. AI can help deliver personalized messages that feel tailor-made for each recipient.

1. Dynamic Content:

Use AI to generate dynamic content based on customer preferences and behaviors. This could include product recommendations or personalized discounts.

2. Behavioral Triggers:

Implement behavioral triggers to send messages at the right time. For example, sending an SMS when a customer abandons their cart.

3. Customer Engagement:

Personalized messages significantly improve customer engagement, making your campaigns more effective and boosting your SMS ROI.

Creating Custom Experiences for Customers

Creating custom experiences through your SMS campaigns can set your brand apart from competitors. AI enables you to craft these experiences seamlessly.

1. Interactive Campaigns:

Use AI-powered chatbots to create interactive SMS campaigns. These bots can engage customers in real time, providing instant responses and support.

2. Tailored Journeys:

Design tailored customer journeys by integrating AI with your CRM. This allows for seamless transitions from SMS to other channels like email or social media.

3. Enhanced Customer Loyalty:

Custom experiences foster stronger customer loyalty, leading to repeat purchases and higher lifetime value.

Optimizing Your Marketing Processes with AI

AI can streamline and optimize your marketing processes, making your SMS campaigns more efficient and effective. That sounds simple, but if you don’t have experience using LLM or other AI platforms, it can get messy and redundant.

Emotive’s team can help you with:

1. Automating Routine Tasks:

Automate routine tasks such as sending follow-up messages or segmenting your audience using AI algorithms. This saves time and reduces human error.

2. Predictive Analytics:

Leverage predictive analytics to forecast customer behavior and adjust your campaigns accordingly. This helps in optimizing your SMS budget for better results.

3. Performance Monitoring:

Utilize AI to continuously monitor and analyze the performance of your SMS campaigns. This allows for real-time adjustments and improvements.

Backtesting Your Data

Backtesting your data is essential to validate the effectiveness of your SMS campaigns and make data-driven decisions.

1. Historical Analysis:

Use AI to analyze historical data and identify trends that can inform future campaigns. This provides a solid foundation for your marketing strategies. 

2. Simulating Campaigns:

Run simulations to test different campaign scenarios and predict their outcomes. This helps in refining your approach before launching a full-scale campaign.

3. Continuous Improvement:

Regularly backtest your data to ensure continuous improvement in your SMS ROAS. This iterative process helps in consistently optimizing your campaigns.

AI + Emotive’s Expert Marketers = Increased Profit

At Emotive, we know you’re busy growing your product and your brand. Marketing is our domain, so let us take that stress of your plate while ramping your campaigns up to become dynamic and profitable.

Our first-party pixel paired with the power of AI has been producing incredible results.

Want to see for yourself?

We’ll give you $100 to sign up for a demo today ↓