Shopify apps make launching new tools for your ecommerce website easy without complex integrations. So you can spend more time growing your business.

But if you've felt lost, wading through a sea of apps in the Shopify app store, this guide is for you. We've pulled 28 of the best Shopify apps that can help you increase sales.

Start with your primary business focus. Want to step up your personalization game? Head to the personalization section. Looking for an easy way to boost your social media presence? Get started with the social media section.

Bookmark this resource for later when you're ready to elevate another area of your business.

SMS Shopify app

SMS allows you to communicate with your customers in real-time, send order updates, and run marketing campaigns. The right app can even enable two-way conversations with your customers that will take your marketing and customer service to the next level.

1. Emotive

Emotive is the best Shopify app for SMS marketing. We might be biased, but hey, we started this business for a reason.

Emotive's two-way conversations engage your customers authentically and help you redeem abandoned carts, gather product feedback, and hold customer support conversations. Audience segments power automated flows across the customer journey. And white glove-level service helps you optimize your SMS campaigns, write copy, and even respond to customer inquiries.

Learn more about how Emotive can make SMS your next best revenue channel.

Popups are a type of advertisement that can be helpful for ecommerce stores. They are usually a box that pops up on the screen and asks the person looking at the website to do something, like sign up for a mailing list or shop a sale. They're the most powerful way to build your email and SMS subscriber lists.

2. Wisepops

Wisepops lets you get creative with your popups. Create custom popups to earn subscribers, promote a sale or new collection, and set rules that show the right popup at the right time.

For example, you can set up popups to appear on specific pages or at certain times, like during exit intent.

3. Optimonk

Optimonk is a more straightforward software with the essential features an online store needs to build popups.

You'll get tons of prebuilt templates at your fingertips and A/B testing to discover the most effective variant. Optimonk even has a free plan for budding ecommerce startups.

Email marketing apps for Shopify

Email is a direct line of communication with your customers, and it's a great way to keep them up-to-date on your latest products, sales, and promotions.

Email marketing can also be highly effective for driving conversions. According to a study by Litmus, every dollar spent on email marketing yields $36 in return.

4. Klaviyo

Klaviyo is a best-in-class email marketing tool that's purpose-built for ecommerce stores. It integrates with Shopify, so you can start building targeted email lists and sending automated emails immediately.

Klaviyo also has powerful features like automated workflows and personalization designed to help you drive conversions. And templates inspired by successful campaigns help you build the most effective emails for your store.

5. Privy

Privy is an email marketing software exclusively for Shopify stores. It's a straightforward software that enables ecommerce sites to build their email list with popups and nurture customer relationships with behavior-based emails and newsletters.

Plus, the Privy team helps online stores succeed with 1:1 coaching and support via live chat and email.

6. Mailchimp

Mailchimp is great for new stores that don't have a budget for email marketing yet because you can get started for free. It includes the basic features you need to grow an email list and send campaigns.

Referral and loyalty Shopify apps

Loyalty and referral programs are your path toward customer retention. They'll increase sales by incentivizing customers to refer other customers and encouraging them to stick with your store rather than shop around.

In fact, shoppers trust friends and family more than anyone else for product recommendations. And existing customers tend to have higher cart values on their next purchases.

So use these apps to grow your customer base and keep them coming back.

7. Smile.io

Reward loyal customers for their purchases and other actions like referrals, social media follows, celebrating birthdays, and more with Smile.io.

Then reward them with points, discounts, free shipping, or free product. You can even create VIP tiers, so customer rewards get better the more they spend.

8. LoyaltyLion

LoyaltyLion is a similar software to Smile.io with more in-depth analytics and customizability. You'll have more options for dishing out loyalty points, like in-cart rewards that help customers understand exactly how they can exchange their points.

9. Stamped Loyalty & Referrals

If you're a new business, you shouldn't have to wait to start a loyalty program. Stamped lets you get started for free for up to 50 orders per month. Then, it pays for itself when you're ready to upgrade to a higher order volume. And you'll get more features that let you customize your loyalty and referral program.

Social media Shopify apps

These apps allow you to connect your product catalog to your social media profiles seamlessly. You can benefit from product tagging on organic social posts. And you can launch ads through these apps.

10. Facebook channel

Shopify's Facebook channel app syncs your products to Facebook and Instagram so your followers can shop organically or learn more about tagged products.

Then improve paid ads performance by sharing your Shopify data with Meta.

11. Pinterest

Pinterest was made for product discovery. With the Pinterest Shopify app, you can sync your product catalog to the platform, publish pins, create ads, and track performance.

12. TikTok

The TikTok app for Shopify lets you create video ads using its video generator tool. Just upload product images and videos you already have — no need to create unique content. Gain insight into ad performance so you can optimize your campaigns.

13. Snapchat Ads

Snapchat Ads lets you create personalized ad campaigns to boost brand awareness and re-engage website visitors. Sync your product catalog to make ad creation a snap. Then measure their impact and optimize performance with the Snap Pixel.

It's a hassle to upload your products manually everywhere you advertise. These tools simplify ad creation and connect performance to your store.

14. Google channel

Shopify's Google channel app lets you list your products for free across Google shopping channels, including Shopping, Search, Images, YouTube, and Lens. In addition, eligible ecommerce stores can enable Buy on Google for a seamless checkout experience across these channels.

Run ad campaigns and allow Google to optimize for performance.

15. AdRoll

Get it all in one. With the AdRoll app, you can launch ads across multiple channels, including social media, Google, and display networks. Automatically import your product feed, then run powerful retargeting and abandoned cart ads to boost customer engagement.

Combining your ads into one platform lets you get a single view of ads performance from one dashboard.

Affiliate, influencers, and partnership marketing apps for Shopify

Partnerships help you grow awareness by putting your name in front of existing audiences that are likely to resonate with your brand. You capitalize on the trust your partners have built with their audience. Influencer marketing has shown a 5.78x return on investment (ROI). Affiliate marketing ROI generally depends on the commission you offer your partners. Still, spending on this marketing channel has increased year after year and is estimated to be a $15.7 billion industry by 2024.

Use these apps to help you find partners and manage your campaigns.

16. Aspire

Some of the top ecommerce brands like Glossier and Quip run their affiliate programs on Aspire. Find the right influencers for your brand with a comprehensive search engine or launch campaigns in the Creator Marketplace so influencers can come to you.

All influencers are vetted, too, so you can spend more time collaborating on new campaigns and less time sifting through potential partners.

17. Carro

Carro is the answer to direct-to-consumer (DTC) brand silos. With Carro, you can partner with complementary brands to add new products to your store without stocking and fulfilling them yourself. So you get a higher average order value (AOV) while earning a commission on the products you sell from other brands. And your products get in front of other brands' audiences, too, to increase your own sales.

18. Impact

Impact is an all-in-one partnership platform to support affiliate marketing, sponsorships, referrals, ambassadors, influencers, and even loyalty programs. Discover new partners in the Impact marketplace, measure partner performance, and use machine learning to prevent fraud.

Avantlink is a dedicated affiliate marketing platform ideal for building a custom affiliate program. You can discover new partners, customize commission structure, import creative for affiliates to use in content, and track performance with detailed reports.

Product reviews

Product reviews on your website are a valuable form of social proof. They show potential customers that your products are high-quality and worth their money.

20. Okendo

Okendo is a product review management tool built for Shopify that makes it easy to collect, moderate, and showcase customer feedback on your website.

With customizable widgets, you can control how reviews are displayed on your product pages. You can also incentivize reviews with loyalty points or discounts and reply to reviews to manage product issues.

21. Stamped Product Reviews & UGC

Another Shopify app from Stamped, this one helps you collect product reviews, media, net promotor score (NPS), and reviews on social media to use on your website as social proof.

You can even add attributes to reviews to help customers find reviews from people with those same qualities. For example, if you sell haircare products, you can add an attribute for customers to add their hair type to the review.

More top-rated Shopify apps to boost sales

There are more categories of apps on Shopify to consider to boost sales for your ecommerce store.

Personalization software like Octane.ai, Nosto, and Rebuy can make your marketing efforts and website experience more effective at driving conversions.

Subscription software like Recharge or Smartrr can boost customer lifetime value (CLV) by automating repeat purchases.

Multichannel selling tools like Sellbrite and Codisto can get your products in front of new customers.

However you want to expand your business, Shopify apps make it easy to get started without complex integrations.

Ready to get started with SMS for your Shopify store? Now that you've familiarized yourself with some of the best Shopify apps available consider using Emotive to support the customer journey and grow your business with text message marketing.

Emotive is designed for ecommerce brands that are serious about growth. With best-in-class features, Emotive can elevate your customer experience and turn SMS into a revenue machine. Learn more.