As summer comes to an end, parents and students are on the hunt for back-to-school deals. For e-commerce businesses, this is a great opportunity to increase sales and brand awareness.

However, with so many companies vying for customers' attention, it can be challenging to reach your target audience.

In this blog post, we'll discuss some effective strategies using email and SMS campaigns to help your brand stand out during the back-to-school shopping season, including:

  • Email Campaign Best Practices

  • Optimizing Your Email Campaigns

  • SMS Marketing Guidelines

  • Creative SMS Campaign Ideas

Take notes, there’s going to be a quiz. Just kidding – there’s only going to be A/B tests and tons of profit after you’ve studied up.

Email Campaign Best Practices

Email marketing continues to be a valuable tool for e-commerce businesses. Start by segmenting your email list and sending personalized emails to each group. Use automation to send targeted messages at the right time. Offer exclusive deals for subscribers who open your emails and make purchases. Make sure your emails are mobile-friendly, and include a clear call-to-action.

Leveraging SMS Marketing Tips

SMS marketing is a way to complement your email campaigns. It can be used to send quick updates about sales, new products, and promotions. SMS campaigns can also be used to offer exclusive deals to your customers. One tip is to make sure your messages are concise, valuable, and include a clear call-to-action. For example, "Get 15% off your next purchase with code BACKTOSCHOOL."

Emotive’s two-way or ‘conversational’ texting has been proven to convert at a much higher rate than conventional text campaigns. This is because your customers feel like they are receiving better attention than a bland, robotic SMS script.

Optimizing Email Campaigns

In addition to email segmentation, there are other ways to optimize your email campaigns. Always A/B test subject lines, email copy, images, and calls-to-action to see what resonates with your audience. Make sure your emails are designed to be visually appealing and easy to read. Monitor your email metrics to see what's working and what's not.

SMS Marketing Guidelines

SMS campaigns have their own set of guidelines to follow. Make sure you have explicit consent from your customers before sending text messages. Keep your messages within the 160-character limit. Avoid using text speak or too many abbreviations. Finally, make sure customers can easily opt-out of SMS messages if they choose.

Creative SMS Campaign Ideas

SMS campaigns can be a fun way to engage with your customers. Consider using SMS contests, polls, and quizzes to keep them interested. For example, sending a text message that says "Text us your favorite back-to-school shopping tip for a chance to win a free backpack!" can be an effective way to increase customer participation.

Emotive’s SMS and Email Marketing is Unmatched.

As the back-to-school season approaches, Emotive can help you maximize your profits while reducing time and stress. Our all-in-one dashboard can track each campaign and provide you valuable insights about what levers to push. In an ultra-competitive e-commerce space, we can help your brand make clear strides while your competitors are treading water.