SMS marketing is unparalleled in its ability to engage e-commerce customers in real-time. With a staggering 5 billion people worldwide owning mobile phones, experiential SMS is becoming just as valuable as SMS or PPC strategy. But without the proper tools and strategy, it can be frustrating and unprofitable.
Luckily, our team of seasoned pros has put together the comprehensive guide on first-party data insights in SMS marketing. We highlight the key ways that first-party data insights can amplify ROI in SMS marketing as well as providing valuable strategies to maximize profits and engage customers.
How to Use First-Party Data in SMS Marketing
SMS has historically been expensive, hard to convert, and perceived as intrusive until recently. This has been made even more difficult with the advent of iOS17, but with first-party data platforms like Emotive’s Pixel, that doesn’t have to be the case.
When you can correctly attribute your SMS campaigns and make informed decisions to change your strategy or leverage your best products and segments, it becomes
SMS Marketing Strategy for First-Party Data Brands
Strategy #1- Leveraging First-Party Data for Personalized SMS Campaigns:
Personalization is the key to successful SMS marketing. Using first-party data creates hyper-targeted segments, ensuring relevant messaging to customers. For example, data such as purchase history, abandoned carts, and browsing history can be used to craft messages that anticipate their needs. Personalized texts drive more sales as customers are more likely to engage with an offer that is tailored for them.
Strategy #2 - Creating Engaging Offers for Customers:
To maximize ROI, SMS marketing must offer a unique buying opportunity or exclusive offer that generates sales. A strong call-to-action message, such as offering incentives for VIP customers, can attract their attention, thereby driving higher conversion rates. However, there must be a sense of urgency, as time-sensitive promotions prompt immediate action, spiking sales.
Strategy #3 - Using Better SMS Marketing Analytics:
Understanding key analytics such as click-through rates, open rates, conversion rates, and overall campaign performance is crucial for brands looking to maximize ROI. As SMS marketing platforms provide real-time analytics, brands can make data-driven decisions on how to allocate their resources for higher profits. Considering the customer engagement rates, such as response time, frequency of engagement, or user behavior analytics, will help to optimize SMS marketing campaigns.
Strategy #4 - Conversational SMS Marketing Content:
Crafting a message that resonates with the audience is vital for effective SMS marketing. Messages that convey the brand's value proposition, such as the value of free shipping, promote maximum conversion rates. Using direct, clear, and concise language, along with the use of emojis, states urgency, and increases the rate of engagement. Also, brands must focus on the tone of the message, aligning with the brand’s personality and the customer's preferences, thereby increasing message effectiveness.
Strategy #5 - Loyalty Programs and Rewards:
An excellent way to drive loyalty and enhance profits is to implement an effective rewards program or loyalty scheme. Providing exclusive discounts, freebies, or custom offer bundles through SMS can improve customer engagement and drive customer loyalty. Loyalty programs help brands increase customer loyalty leading to recurring sales, lower acquisition costs, and increased customer lifetime value.
With Emotive’s proprietary first-party pixel and our Managed Services team, it’s easier than ever to streamline your SMS marketing while still having it be wildly profitable. In fact, we’d argue that it’s vital to use a service like this to stay ahead of your competition.
Emotive is the Best SMS Platform for E-Commerce Marketing
Brand marketers must continuously innovate to differentiate from the herd in the competitive e-commerce marketplace. Emotive’s full-suite services drive tangible ROI boosts by leveraging first-party data insights.