SMS marketing is a powerful tool to reach mobile-first consumers and increase your customer retention rate. As digital marketing becomes more competitive across multiple platforms, getting high-quality exposure to your ideal target audience can foster trusting relationships, grow brand loyalty, and dramatically improve your ROI.

At Emotive, we understand that dynamic, data-driven marketing is the only way to stay in front of your competitors. Our SMS tactics are second to none, and we’re going to share a few tips that can help you improve your game on the way to new levels of long-term success.

Why Should Your Brand Use SMS Marketing for Customer Retention?

Increasing your customer retention rate can have an exponential effect on your ROI. The compounding effect of having repeat customers, brand advocates, and higher LTV can create hundreds of percent difference over a short time span.

This means it is imperative to leverage the immediate and convenient nature of text messages, as over 55 percent of consumers prefer SMS over other marketing channels.

Research shows that about 70 percent of consumers prefer using their phones to engage with loyalty programs. That means if you want to drive customer loyalty and retention, incorporating text messages into your rewards program strategy is a must.

So… how exactly does your brand do that?

5 Ways to Improve Your Customer Retention with SMS Campaigns

There are no one-size-fits-all ways to run a profitable marketing campaign. However, using these core tenets of SMS marketing will undoubtedly increase your chances of increasing ROAS and ROI for your business.

  1. Offer (and engage through) customer loyalty rewards programs: Use text messages to encourage sign-ups and regularly engage with your loyalty program members, offering exclusive perks and rewards.

  2. Provide helpful information: Create an SMS drip campaign to educate your customers on relevant topics, addressing common questions and concerns. Show them you're invested in their success and avoid overwhelming them with excessive messaging.

  3. Request feedback from customers: Make it easy for your customers to provide feedback by sending them text-based questions or surveys. This valuable input will help you improve your offerings and meet their expectations.

  4. Deliver excellent customer service: Use text messages to provide quick yet empathetic communication, such as payment reminders, appointment confirmations, and shipping updates. Make your customers feel valued and cared for.

  5. Leverage personalization: Segment your contact list and personalize your messages to make each customer feel special. Use their first name, remind them of past purchases, or offer personalized discounts. The more targeted and relevant your messages, the higher your customer retention rate.

Remember to keep your messages concise, valuable, and appropriately timed. With the right approach, you'll see significant growth in customer loyalty and, ultimately, your bottom line.

Emotive Can Help You Take Your SMS Marketing to the Next Level

SMS text message marketing is a game-changer for boosting customer retention. At Emotive, our goal is to translate these conversions into eCommerce growth. We’ve helped hundreds of brands outpace their competitors with brand-specific SMS marketing strategies.

Don’t miss this opportunity to upgrade your marketing tools. Join us in the winner’s circle today.