We all like to feel appreciated. The experience of receiving and expressing gratitude is associated with happiness because it makes us feel encouraged and satisfied. Thank-you messages are a way to show the customers of your store that you value their business. Not only are they polite, but they can also be powerful marketing tools to boost the success of your small business.
Customers who have a great experience with your company are more likely to come back to your business again in the future and turn into loyal shoppers. Additionally, thank you messages can help build a relationship with loyal customers, leading to increased word-of-mouth marketing for your organization.
While sending a handwritten note to all of your customers would be impractical, you can easily show your gratitude with some SMS thank yous. SMS marketing offers several benefits for ecommerce brands looking to grow: they're scaleable, they get high open rates, and they help you to connect to your customers. Here are five examples of thank you SMS messages for your ecommerce business, along with tips on how to show customer appreciation in a way that'll give people a positive experience.
1. Thanks for signing up
Thank-you notes don't have to be reserved for people who've already made a purchase. When someone opts in to receive texts from you, express gratitude for their interest in your company and let them know they can expect to receive valuable information and discounts on future purchases. This thank-you message is a great way to show customers that you appreciate their interest and are committed to creating the best possible customer experience.
A 2021 McKinsey & Company study found that being given relevant product recommendations was important for 67% of consumers when buying from a new brand. So as part of your thank-you message or welcome flow, consider asking consumers to share their preferences. Then you can give them tailored recommendations and encourage their first purchase.
Let's say you're a sportswear brand. Ask your customers to share what type of sport they're into when they sign up, then share products relevant to them.
Hey [name], thanks for subscribing to [company name]! We’re excited to have you as part of our community. Are you a runner, swimmer, or yogi? Reply to this SMS to let us know.
2. Thanks for making a purchase
Thanking your customers for their recent purchase is a great way to let them know you appreciate their business. It also helps with customer retention. By thanking someone for their order, you can make them feel like a valued customer, encouraging them to generate repeat business.
Additionally, thank-you notes for purchases can provide customers with important information about their orders. For example, you can let your customers know when they can expect their package to ship.
Hi [name], it's [company name]! Thanks for shopping with us. Your <product> will ship within 1-2 days. Keep an eye out for your tracking info.
3. Thanks for your continuous support
As well as welcoming new customers, thank you messages are a great way to keep repeat customers engaged. When you thank a long-term customer for their past purchases, you show that you value their continued patronage. This helps with customer satisfaction and encourages people to continue shopping with your company in the future.
Hi [name], thanks for your continued support of [company name]. We couldn't do it without customers like you! As a sign of our gratitude, here's 10% off your next order. Just use the code THANKS at checkout.
Seasonal holidays are another great excuse to get in touch with repeat customers. Here are some thank you note examples from the Emotive text message template library.
It's National Compliment Day...so we just wanted to say we think you're pretty great! Thanks for being a loyal customer. XOXO, BRAND. LINK
Hey <name>! It's Hispanic Heritage Month. From our BRAND family to yours, thank you for supporting a Latinx-owned business! LINK
BRAND: On this Women's Equality Day, we want to thank YOU for supporting our women-owned business. We wouldn't be here without you! 💜 LINK
4. Thanks for giving feedback
Customer feedback is essential for any successful business because it helps you improve your products and services. If a customer has gone to the extra effort of giving you feedback, you want to leave things on a positive note. Thanking customers for providing feedback is a great way to show that you appreciate their input and are committed to making your store the best it can be.
Hey [name], thanks for leaving a review for [company name]. Your feedback is incredibly valuable to us. We appreciate your input!
5. Thanks for referring a friend
Satisfied customers can be one of your greatest marketing assets. Why? Because they'll tell their friends. Word-of-mouth marketing is one of the most powerful forms of marketing. And thanking customers for their support can encourage them to continue talking about your company and bring in more new business.
When someone refers a friend to your business, thank them for their generosity and tell them how much you appreciate their support.
Hi [name], thanks for spreading the word! We really appreciate it, and we hope that your friend will love our products too.
Best practices for thank you messages
Here are a few best practices for messages that will make people feel like valued customers.
Make it personal and relevant
A generic thank-you note can seem impersonal and is less effective at making customers feel appreciated. Plus, consumers now expect brands and business to personalize their experience.
Add a personal touch by including the customer's name and details relevant to their purchases in your messages. Segment your customers and send personal thank you messages based on their buying behaviors. For instance, personalize the messages with specific details of products that a customer browsed, added to cart, or purchased recently.
Show your appreciation with perks
Additionally, a quick thank-you note that includes a gift, discount, or loyalty points can be a great way to show your appreciation. Thank-you gifts don't have to be expensive — a small gift such as a coupon code or a free product sample can have a positive impact on customer retention.
Keep text messages concise, but limit textspeak. Abbreviations are fine as long as they're on brand and you use them in small quantities.
Send your text at the right time
Finally, be careful with the timing of your messages. Schedule texts during waking hours and when your customers are free to engage with you. People are probably more likely to have time for some internet shopping as they start to relax on a Friday afternoon than Monday at 9 am when they're about to head into a meeting.
Check out our post on the best time to send SMS marketing for more timing tips.
Sending a late thank you message can make it seem like you don't care and can make your message irrelevant. If your text is in response to an action a customer made (like making a purchase), then schedule the message to send within a few hours.
Be ready to respond
When you send thank you messages by SMS, you're opening up a relationship with your customers. Text messages tend to feel more intimate than email, which means customers might respond. So you have to be prepared to reply in a timely manner.
Connect your SMS software to your customer support platform so your help team can reply to customers quickly.
Make SMS marketing easy
These examples should hopefully give you some inspiration for incorporating gratitude into your marketing. Once you've decided which thank you messages you want to send, it's time to set up an automated SMS campaign.
Emotive is the best way to connect with your customers through SMS marketing. The easy-to-use platform is specifically designed to help ecommerce brands market at scale.
Use Emotive to send automated text messages that will make your customers feel appreciated and track your results. Tailor messages to customer behavior, automate two-way conversations, build customer loyalty, and increase revenue.
Sign up for a demo to learn more about Emotive's advanced SMS marketing features.