How to Master SMS Without Compromising Email Capture

As SMS becomes more widespread as a marketing medium for eCommerce brands, many marketers see it as a replacement or alternative to email marketing. While there are some overlapping benefits of each channel, SMS, and email marketing complement each other well when used in the right stages of your marketing funnel.

We partnered with Exit Intelligence to highlight the best practices for capturing both email addresses and phone numbers and where each channel should be used within your marketing funnel.