If you haven't added texting as a marketing channel yet, you're wise to consider it now. Only 55% of businesses text their customers, but 70% of consumers have subscribed to texts from brands. So the channel isn't oversaturated yet. Now is the time to invest in SMS marketing and build relationships with customers while it's still largely underutilized by many ecommerce brands.

If you're going to invest in text message marketing, you need the right platform. We'll look at the top six SMS marketing platforms so you can choose the right software for your business.

What is an SMS marketing platform?

An SMS marketing platform is a software system that allows businesses to send text messages to their customers.

Depending on the software, marketers can use the platform to run SMS campaigns and flows, automate responses to customer queries, and track the impact text message marketing has on your business.

Features to consider when choosing an SMS marketing platform

There are a few features you should consider when analyzing SMS marketing services for your business. Here are some of the most important ones:

Made for ecommerce

First, you want to ensure that your chosen platform is designed to help your online store succeed.

Look for a platform that has features specifically designed for ecommerce businesses, such as conversion tracking, automations built for ecommerce like cart abandonment, and the ability to sync to your ecommerce platform.

Segmentation capabilities

You'll also want to choose a platform that makes it easy to segment your customers so you can send them targeted marketing messages.

Segmentation can be based on factors like location, purchase history, and even how they found out about your store. The more segmentation options a platform offers, the better.

Advanced automation capabilities

The ability to automate your text messages will help you scale your SMS marketing program and boost revenue with fewer resources.

Automations can range from simple welcome messages to more complex flows triggered by customer behavior.

The right SMS marketing software will allow you to create sequences for things like your welcome series, post-purchase flow, browse and cart abandonment, and winback flows.

Two-way SMS conversations

You'll also want to ensure the platform you choose offers two-way SMS conversations. Two-way conversations allow customers to reply to your messages or initiate conversations with you.

Two-way conversations will enable you to build relationships with your customers and provide them with the best possible customer experience.

The right SMS platform should be able to connect the text conversation to your help desk software for customer support agents to help solve customer problems. But it should also help you scale customer conversations with automatic responses to frequent queries.

Integrations

You'll also want to choose a platform that integrates with the other software you use in your business, such as your ecommerce platform, CRM, loyalty program, and email marketing software.

Integrations will help your marketing programs run smoothly and prevent data silos between your systems.

Reporting and analytics

You'll also need robust reporting and analytics features. This will allow you to track the impact text message marketing has on your business and make data-driven decisions about your campaigns and automated flows.

Look for a platform that offers detailed reports on clicks, conversions, opt-outs, and revenue. Then you can see what messages are resonating with your audience.

Services

Some marketing tools are going to be just that — tools. You sign up, hand over your credit card number, and then you’re left to figure out how to use this new channel on your own.

There’s a huge benefit to adopting an SMS platform that’s going to be a valuable partner that’s invested in your growth. This could mean your SMS vendor helps you define your strategy, set up the software, or with copywriting. Some even help respond to your customers’ queries and escalate to your customer support team what they can’t respond to.

The services your SMS platform offers can boost your success with this channel while saving internal resources. So get clear on what services your SMS platform offers before you commit.

The best SMS marketing platforms

Now that you know what features and services to look for, it's time to consider your options.

1. Emotive

Emotive (hey that’s us!) is the best SMS marketing software for ecommerce stores serious about growth. It's a full-funnel text marketing platform to help you acquire, engage, and convert customers at scale.

Top features:

  • Automate two-way conversations for customers to get support and place orders right in the SMS thread

  • Create dynamic audience segments to power automated flows across the customer journey

  • Integrates with your marketing software ecosystem, including your ecommerce platform, CRM, email, help desk, and other third-party apps

  • Detailed analytics allows you to track success across SMS marketing campaigns and flows.

  • White glove services team with deep experience to help you strategize, write SMS copy, respond to customer inquiries, and optimize your campaigns.

2. Postscript

Postscript is an SMS marketing service for Shopify stores that want to automate their customer acquisition. It's a two-way messaging platform that helps you turn website visitors into customers with automated text message conversations.

Top features:

  • SMS software dedicated to Shopify stores

  • Segment customers and personalize your messages based on product SKU, event trigger, and subscriber traits

  • Integrates across your software stack for seamless marketing operations

  • Full control over your customer data if you want to take your segments or subscriber list somewhere else

Learn more about the difference between Emotive and Postscript.

3. SimpleTexting

SimpleTexting is a pared-down SMS marketing platform for small businesses that want simple, straightforward features. While not dedicated to ecommerce, it offers the basics small businesses need to get off the ground.

Top features:

  • Affordable pricing for small businesses and a 14-day free trial

  • Segment customers and send automated text messages based on customer behavior

  • Two-way SMS messaging to connect to your customer service team

  • Integrates with a wide range of software, including ecommerce platforms, marketing software, productivity tools, and more

4. Attentive

Attentive is an ecommerce SMS marketing platform that drives revenue through personalized messaging. While Attentive doesn't have top features like conversational ads, it's a top contender worth mentioning.

Top features:

  • Create comprehensive customer profiles to personalize text automations

  • Text-to-buy drives conversions

  • A/B testing to optimize your text message marketing campaigns

  • Advanced reporting helps you refine your strategy

Learn more about the difference between Emotive and Attentive.

5. Klaviyo

Klaviyo offers SMS capabilities for ecommerce built on top of your email marketing foundation. Klaviyo isn't dedicated strictly to SMS, so its features are limited, but it can be a good option for businesses that want their email and SMS on one platform.

Top features:

  • Integrated with your email list for combined customer profiles

  • A/B testing to improve campaign results

  • Automate personalized flows to convert customers

  • Reply to incoming texts through integrations with Gorgias and Zendesk

Learn more about the difference between Emotive and Klaviyo.

6. SlickText

SlickText is a mass text messaging service aimed at connecting businesses and consumers through texting. While not dedicated to ecommerce, it offers basic plans for budding brands on a tight budget.

Top features:

  • Grow your list with several opt-in options to meet your customers where they're at

  • Send mass texts to your whole list or a targeted subset of your list

  • One-to-one texting allows customers to reply to mass texts

  • Automate texts based on customer behavior

Choose the best SMS marketing platform for your business

Now that you’ve familiarized yourself with SMS marketing tools, it's time to choose the best one for your business. Consider your needs and compare features to find the perfect fit.

Emotive is designed for ecommerce shops that are serious about growth. With advanced features designed to drive customer engagement at every funnel stage, Emotive is the best platform for businesses that want to scale their SMS marketing efforts quickly and effectively.

Learn how Emotive's best-in-class features can elevate customer experience and turn SMS into a reliable revenue stream.Sign up for a demo.